Artificial Intelligence and Strategic Innovation: Insights from Marketing, Finance, and Economic Growth

Issue Description

Edited by Neelanjan Mitra Prof. (Dr.) Keya Das Ghosh

Price: INR 500| $22 (Paperback)
First Edition - 2025

ISBN: 978-81-996515-0-0
ISBN 10 : 81-996515-0-4

Articles

The Impact of Employee Engagement on Organizational Performance: A Machine Learning Approach

Anirban Hazra, Neelanjan Mitra

7-17

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From Production to personalisation: A Strategic Framework for Transitioning Marketing Focus to Customer Satisfaction

Mohammad Niyaz Ahmad, Pervez Hussain

18-39

PDF

The Impact of AI-Powered Personalization on Consumer Purchasing Behavior in the E-commerce Landscape

Sourav Chatterjee, Kallal Banerjee

40-60

PDF

The Entrepreneurial Biomes of Economic Growth: A Study on Indian Start-Ups

Dr. Sanjay Bhattacharya, Prof. Santanu Chakraborty

61-69

PDF

Impact of Global Ancillarisation of Small & Medium Enterprises on Development of Ancillary Industries

Dr. Shantanu Chakraborty

70-85

PDF

Exploring the Potential of Virtual Reality in Destination Marketing: A Case Study of Kerala Tourism

Sayanti Banerjee

86-100

PDF

Managing Workplace Stress in India: Strategies for Employee Well-being and Organizational Resilience

Soumi Chakraborty

101-110

PDF

Case-Based Study on the Tax Implications of Offshore Financial Centres (OFCs)

Moumita Acharya

111-119

PDF

Burnout in the Frontlines: The Impact of COVID-19 on Healthcare Workers’ Well-Being

Chandrika Banerjee

120-134

PDF

Detection of Credit Card Fraud Using Machine Learning Algorithms: Insights from the ‘Credit Card Fraud Detection’ Dataset

Neelanjan Mitra, Sayani Chattopadhyay

135-158

PDF

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Artificial Intelligence and Strategic Innovation: Insights from Marketing, Finance, and Economic Growth

Neelanjan Mitra, Dr. Keya Das Ghosh

1-158

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Issue Description

Table of Contents

Articles

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