Sustainable Business Evolution and Strategies for Redefining Growth

Issue Description

Sustainable Business Evolution and Strategies for Redefining Growth

Edited by Prof. (Dr.) Kallal Banerjee, Dr. Sourav Chatterjee

Copyright - Swami Vivekananda University
Open Access Books

Price: INR 500| $22 (Paperback)
First Edition - 2025

ISBN: 978-81-996515-6-2
ISBN 10 : 81-996515-6-3

Articles

Sustainability Practices in Value Chain Analysis: A study on Indian Tea Industry

Dr Kallal Banerjee

6-27

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Digital Marketing Strategies for Small and Medium Enterprises: Opportunities and Challenges with Machine Learning in 2024

Anirban Hazra, Neelanjan Mitra

28-37

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Impact of Artificial Intelligence on Marketing

Arnita Sur

38-49

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Quest for Inclusivity and Access Equity in NEP-2020: Looking through the lenses of Political-Economy

Dr. Sanjay Bhattacharya

50-65

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Selection of Optimal Portfolio: A Conceptual Study

Dr. Shantanu Chakraborty

66-82

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Reviewing The Trends and Effects of Digitization in Marketing

Jeet Goswami

83-90

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Stress Management: The Key To Work-Life Balance

Soumen Nath, Kallal Banerjee, Sourav Chatterjee

91-100

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Leveraging Integrated Marketing Communication (IMC) for Brand Recognition and Sales: A Qualitative Study of Small Catering Firms in Kolkata, India

Sayanti Banerjee

101-114

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Sustainable Business Evolution and Strategies for Redefining Growth

Prof. (Dr.) Kallal Banerjee, Dr. Sourav Chatterjee

1-114

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