Ahmad, M. N. and Hussain, P. (2025) “From Production to personalisation: A Strategic Framework for Transitioning Marketing Focus to Customer Satisfaction”, Swami Vivekananda University Press. Kolkata, West Bengal, India, pp. 18–39. Available at: https://swamivivekanandauniversitypress.com/index.php/svup/article/view/323 (Accessed: 24 October 2026).