Sarkar, Prithu, and Sudipta Bera. 2026. “The Role of Social Media and Audience Engagement in Red Bull’s Digital Marketing Strategy: A Case Study”. Swami Vivekananda University Press, June. Kolkata, West Bengal, India., 199-223. https://swamivivekanandauniversitypress.com/index.php/svup/article/view/637.