BANERJEE, Sayanti. Leveraging Integrated Marketing Communication (IMC) for Brand Recognition and Sales: A Qualitative Study of Small Catering Firms in Kolkata, India. Swami Vivekananda University Press, Kolkata, West Bengal, India., p. 101–114, 2026. Disponível em: https://swamivivekanandauniversitypress.com/index.php/svup/article/view/405. Acesso em: 24 oct. 2026.