MITRA, Neelanjan; PANJA, Bikash. Marketing and Promotion in Higher Education. Swami Vivekananda University Press, Kolkata, West Bengal, India., p. 77–88, 2025. Disponível em: https://swamivivekanandauniversitypress.com/index.php/svup/article/view/381. Acesso em: 24 oct. 2026.