CHATTERJEE, Sourav; BANERJEE, Kallal. The Impact of AI-Powered Personalization on Consumer Purchasing Behavior in the E-commerce Landscape. Swami Vivekananda University Press, Kolkata, West Bengal, India., p. 40–60, 2025. Disponível em: https://swamivivekanandauniversitypress.com/index.php/svup/article/view/326. Acesso em: 24 oct. 2026.