AHMAD, Mohammad Niyaz; HUSSAIN, Pervez. From Production to personalisation: A Strategic Framework for Transitioning Marketing Focus to Customer Satisfaction. Swami Vivekananda University Press, Kolkata, West Bengal, India., p. 18–39, 2025. Disponível em: https://swamivivekanandauniversitypress.com/index.php/svup/article/view/323. Acesso em: 24 oct. 2026.