AHMAD, Mohammad Niyaz. Predictive Analytics and AI: Revolutionizing Marketing Insights. Swami Vivekananda University Press, Kolkata, West Bengal, India., p. 37–56, 2025. Disponível em: https://swamivivekanandauniversitypress.com/index.php/svup/article/view/229. Acesso em: 24 oct. 2026.