Interactive Media for Sustainability Awareness
Articles

Eco-Communication in the Digital Age: Leveraging AI and Social Media for Environmental Advocacy

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  • Dr. Pramiti Roy
Dr. Pramiti Roy
Head, Department of Journalism & Mass Communication, Director, School of Humanities & Social Sciences, Swami Vivekananda University
Bio

Published 2025-11-27

Keywords

  • AI,
  • social media,
  • green campaigns,
  • digital communication,
  • sustainability,
  • public mobilization
    • ...More
    Less

How to Cite

Roy, Dr. Pramiti. “Eco-Communication in the Digital Age: Leveraging AI and Social Media for Environmental Advocacy”. Swami Vivekananda University Press, Nov. 2025, pp. 40-45, https://swamivivekanandauniversitypress.com/index.php/svup/article/view/93.
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

This research paper analyses the role of artificial intelligence (AI) and social media in promoting environmental activism. In the face of growing communication digitization, AI technologies and social media sites have become transformational forces for the delivery of environmental messages and the addressing of environmental concerns. This paper analyses diverse digital strategies that raise environmental awareness, mobilize action, and drive policy changes. Using empirical evidence and case studies, it suggests best practices on how to make use of AI-powered analytics, chatbots, and tailored social media engagement for furthering the objectives of sustainability. Moreover, it investigates issues, moral factors, and possible future scopes of digital eco-communication.

DOI - https://doi.org/10.65525/SVUP. 9788198156426.2025.40-45

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