Intersections of Media Literacy and Digital Citizenship
Articles

A study on consumer awareness of misleading advertisements and its impact on buying behaviour

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  • Sumana Paul
Sumana Paul
Assistant Professor, Department of Journalism and Mass Communication, Swami Vivekananda University

Published 2026-06-24

Keywords

  • Misleading Advertisements,
  • Television Advertisin,
  • Consumer Awareness,
  • Buying Behaviour,
  • Advertising Regulation

How to Cite

Paul, Sumana. “A Study on Consumer Awareness of Misleading Advertisements and Its Impact on Buying Behaviour”. Swami Vivekananda University Press, June 2026, pp. 351-67, https://swamivivekanandauniversitypress.com/index.php/svup/article/view/644.

Copyright (c) 2026 Swami Vivekananda University Press

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

Advertising is the means of information as well as influencing the general public to buy a product or service through visual or oral or written messages. The Advertising Industry has seen tremendous growth in India in the last few decades, money spent on advertisement has increased dramatically in recent years. Television advertising has emerged as the most influential and widely preferred medium in the Indian advertising industry, surpassing traditional print and radio platforms. The advent of satellite channels and regional networks has transformed television into a powerful communication tool that effectively reaches diverse audiences across urban and rural India.

DOI - https://doi.org/10.65525/SVUP.9788199963313.2026.351-367

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