Intersections of Media Literacy and Digital Citizenship
Articles

Social media influencers and their role in shaping civic attitudes among young adult digital audiences in urban areas of West Bengal

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  • Sarannya Acharya
Sarannya Acharya
Research Scholar, Department of Journalism and Mass Communication, Swami Vivekananda University, Kolkata

Published 2026-06-24

How to Cite

Acharya, Sarannya. “Social Media Influencers and Their Role in Shaping Civic Attitudes Among Young Adult Digital Audiences in Urban Areas of West Bengal”. Swami Vivekananda University Press, June 2026, pp. 295-28, https://swamivivekanandauniversitypress.com/index.php/svup/article/view/642.

Copyright (c) 2026 Swami Vivekananda University Press

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

The rapid growth of digital media has changed how people communicate, access information, and take part in social and political life. Social media platforms such as Facebook, Instagram, YouTube, Twitter (X), and short-video platforms have become important spaces for sharing information, forming opinions, and discussing public issues. Within these spaces, social media influencers have emerged as powerful actors who can shape the opinions, attitudes, and behaviours of their followers.

DOI - https://doi.org/10.65525/SVUP.9788199963313.2026.295-328

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