Internet: A Competitive Displacement for Traditional Media on the News Domain

Abstract

Internet an immensely powerful and ubiquitous medium of information has thoroughly flourished over the last decade. With its path-breaking emergence and popularity, the medium has been a serious threat to the conventional media or the traditional media (tv, radio, newspaper). Nowadays we rely on the internet as much as we rely on tv, radio or newspaper for any piece of information. The main aim of the study is to understand the widespread uses of online news in comparison with the news available via traditional media. According to the Theory of Uses and Gratifications and The Niche Theory, any new medium of communication can survive, thrive, compete, and even flourish by offering maximum utility to the potential consumers. Hence, in doing so, the medium may have positive or negative effects on the existing media.
The purpose of the research paper is to indicate that Internet has replaced the traditional media as far as the daily news domain is concerned, with the major displacements occurring in newspapers and television. Various survey results suggest that Internet has the broadest niche on the satisfaction and opportunities dimension, and it provides the users with gratification than any other traditional medium of communication.

DOI - https://doi.org/10.65525/SVUP.9788196793241.2025.182-201