Media, Gender and Society: Emerging Trends and Interpretations
Articles

Competition, Consumerism and Convergence in Digital Media.

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  • Natasha Chatterjee
Natasha Chatterjee
Assistant Professor, Department of English, Swami Vivekananda University

Published 2025-11-27

Keywords

  • Digital media,
  • competition,
  • convergence,
  • consumerism,
  • electronic devices

How to Cite

Chatterjee, Natasha. “Competition, Consumerism and Convergence in Digital Media”. Swami Vivekananda University Press, Nov. 2025, pp. 100-6, https://swamivivekanandauniversitypress.com/index.php/svup/article/view/56.
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

Digital media can be defined as any type of media that can be designed, retrieved and disseminated by means of digital platform like the internet. It includes various forms like social media, websites, online videos, podcasts, and more. Digital media has transformed the manner in which people absorb information and connect with the world. Digital media has transformed the way in which people utilize and take on the content. This paper will be focussing on the concepts of Digital media, competition, convergence and consumerism. In this paper the concepts of consumerism, convergence and competition in digital media will be discussed in detail. Since these factors play a pivotal role in shaping any industry and also has a major impact in the way media consume data.

DOI - https://doi.org/10.65525/SVUP.9788196793241.2025.100-106

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