Dr. Soumya Mukherjee, Ph.D., MBA, and M.A. in Mass Communication, is a distinguished academician and a noted Associate Professor at Swami Vivekananda University, West Bengal. With an illustrious career spanning over seventeen years in the field of management education, he has successfully blended academic scholarship with administrative proficiency. Dr. Mukherjee earned his Doctoral Degree from the Maulana Abul Kalam Azad University of Technology (MAKAUT), West Bengal, for his research on Marketing Communication and Brand Awareness in the FMCG Sector. His scholarly pursuits and academic rigour have consistently reflected his deep engagement with the evolving paradigms of marketing and communication studies.
A prolific researcher and author, Dr. Mukherjee has authored six books on Marketing and Management and edited two volumes with globally reputed publishing houses — Routledge (Taylor & Francis Group) and CRC Press. His academic contributions also include numerous publications in Scopus-, SCI-, and ABDC-listed journals, along with more than twenty book chapters published by leading international publishers such as Springer Nature, IGI Global, and Emerald Publishing. His core areas of expertise encompass Consumer Behaviour, Sustainable Marketing, Artificial Intelligence and Digital Transformation, and Service Innovation, wherein he has actively contributed to advancing interdisciplinary research and contemporary business knowledge. Recipient of the prestigious International Excellence Award 2025 for Research and Development, Dr. Mukherjee continues to inspire and mentor doctoral scholars while promoting academic excellence through innovative research, intellectual leadership, and scholarly engagement.
