Media and Social Change: Literacy, Representation, the Quest for Social Equity
Articles

The Impact of Social Media Campaigns in Advancing Social Justice Movements

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  • Kishor Kumar Hira
Kishor Kumar Hira
Senior Graphic Instructor, Department of Journalism and Mass Communication, Swami Vivekananda University

Published 2025-12-24

Keywords

  • Social Media Activism,
  • Gender Justice,
  • Social Justice Movements,
  • Digital Democracy,
  • Political Mobilization

How to Cite

Kumar Hira, Kishor. “The Impact of Social Media Campaigns in Advancing Social Justice Movements”. Swami Vivekananda University Press, Dec. 2025, pp. 101-16, https://swamivivekanandauniversitypress.com/index.php/svup/article/view/339.

Copyright (c) 2025 Swami Vivekananda University Press

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

This paper was involved that how social media has transformed social justice movements in South Asia, especially in India. With platforms like Twitter, Facebook, Instagram, and WhatsApp booming, the activism scene has changed dramatically, particularly for young people and marginalized groups. The power of digital spaces has given individuals express dissent, rally support, and participate in civic life, often bypassing traditional media and institutional barriers. By examining significant campaigns like Me Too India, the Right to Information (RTI) movement, and the 2020–2021 Farmers’ Protests, this study highlights how digital tools have enabled real-time mobilization, crafted strong counternarratives, and shaped public policy discussions. Between the Online advocacy and grassroots activism, demonstrating how social media campaigns have redefined India’s sociopolitical conversation are the example showcases the vibrant connection.

DOI - https://doi.org/10.65525/SVUP.9788199565494.2026.101-116

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