Contemporary Approaches in Multimedia, Animation and Gaming
Articles

The Role of Illustration in Brand Identity

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  • Subhojit Nath
Subhojit Nath
Swami Vivekananda University

Published 2025-12-23

Keywords

  • Illustration,
  • Brand Identity,
  • Visual Communication,
  • Brand Recognition,
  • Emotional Connection

How to Cite

Nath, Subhojit. “The Role of Illustration in Brand Identity”. Swami Vivekananda University Press, Dec. 2025, pp. 156-82, https://swamivivekanandauniversitypress.com/index.php/svup/article/view/251.

Copyright (c) 2025 Swami Vivekananda University Press

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

Illustration plays a crucial role in defining and reinforcing brand identity in today’s competitive market. This paper explores how illustrations contribute to brand recognition, differentiation, and emotional connection with consumers. By examining case studies and current practices, it highlights the strategic use of illustration in establishing a distinctive visual language that communicates brand values and resonates with target audiences. As brands increasingly seek authenticity and storytelling in their communication strategies, illustrations emerge as powerful tools for creating memorable brand experiences.

DOI - https://doi.org/10.65525/SVUP.9788199565456.2026.156-182

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