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Predictive Analytics and AI: Revolutionizing Marketing Insights

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  • Mohammad Niyaz Ahmad
Mohammad Niyaz Ahmad
Assistant Professor, School of Management, Swami Vivekananda University, Barrackpore, Kolkata

Published 2025-12-22

Keywords

  • Predictive Analytics,
  • AI,
  • Marketing Insights,
  • Customer Segmentation,
  • Demand Forecasting

How to Cite

Ahmad, Mohammad Niyaz. “Predictive Analytics and AI: Revolutionizing Marketing Insights”. Swami Vivekananda University Press, Dec. 2025, pp. 37-56, https://swamivivekanandauniversitypress.com/index.php/svup/article/view/229.

Copyright (c) 2025 Swami Vivekananda University Press

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

Predictive analytics, powered by artificial intelligence (AI), is transforming the landscape of marketing by providing unprecedented insights into consumer Behavior and market trends. By leveraging historical data and advanced algorithms, predictive analytics models can accurately forecast future outcomes, enabling marketers to make data-driven decisions and optimize their strategies. This paper explores the applications of predictive analytics and AI in marketing, including customer segmentation, demand forecasting, churn prediction, and personalized marketing campaigns. It also discusses the benefits and challenges associated with adopting these technologies and offers recommendations for successful implementation.

DOI - https://doi.org/10.65525/SVUP.9788199651586.2026.37-56

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