The Animation and its challenges in India

Abstract

Animation production is not a new subject case of study among the researchers across the country. The thriving industry of animation in India is at a bloom after the technological surge in the IT and Education sector in previous decades. Animation was a new and curious subject for the audiences in India (Although it was not a newly launched Entertainment process in India. Animation has been used in cinema since pre-independence era) When the National broadcasters ‘DOORDARSHAN’ launched the famous 2D animated short stories for children. Including The Bird and Girl show named ‘TAARE EK CHANDA EK’(Ekanekaurekta) and ‘LOBHI LAKADHARA’ (short stories for children) in the decade of eighties. The early production houses in the Southern part of the country attracted a bunch of admirers and viewers as well. It was the late eighties and early nineties which has garnered a huge viewership and fan following based shows including homemade production of a famous story ‘A guy in the woods’ which was based on a Central India’s jungle-based story although the story was first picked by the famous Walt Disney Studios named “The Jungle Book” which has gained Global recognition and fame dom. Later on, by following huge demand among the audiences it was recreated in India, the famous show was named “KAHANI JUNGLE KI” with a melodious catchy song and music. It was the period when the school going children started gathering themselves around the television on weekends. It was the triggering point of the Animation industry and its refreshment went to the common man’s home in India.

DOI - https://doi.org/10.65525/SVUP.9788199565456.2026.25-28